The 3 ingredients
 A recipe for shared success
  • 1. Customer Partnerships
  • 2. Manufacturing & Quality Expertise
  • 3. Customer Care


We provide you with “Best-in-Class” insights, marketing expertise and innovative thinking to give you the power to maximize your Private Brand market share. Our recipe for success has resulted in being awarded Category Colonel by our valued customers for three straight years!

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Category Colonels 2009-2011

The 3 ingredients
 A recipe for shared success
  • 1. Customer Partnerships
  • 2. Manufacturing & Quality Expertise
  • 3. Customer Care


At Lance Private Brands we have both the knowledge and experience to deliver a broad range of outstanding cookies and crackers baked to the highest quality standards.

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The 3 ingredients
 A recipe for shared success
  • 1. Customer Partnerships
  • 2. Manufacturing & Quality Expertise
  • 3. Customer Care


Lance Private Brands is focused on delivering your products on time and with maximum shelf life. We are flexible to meet your evolving business objectives. Our goal is to create a true partnership that results in maximum velocity and profitability for your Private Brands program.

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PREMIUM Cookies

Our PREMIUM cookies are slow-baked & feature the highest quality ingredients with no added preservatives.
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MAINSTREAM Cookies & Crackers

Crisp and flavorful, MAINSTREAM
(National Brand Equivalent) cookies and crackers deliver the taste, texture and shelf impression of national brands at a great price.
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VALUE Cookies & Crackers

Available in family-sized packages, our VALUE products offer the home-style flavor of childhood classics.
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